Keep scrolling to see the full list of 2025 TOTY Finalists, and visit ToyAwards.org to vote for your favorites. All of the ...

From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy ...

Taking place in the UK for the first time ever, the event will be complete with free tacos and margaritas for those who dare to get slapped (plus the spectators) and the winner gets a lifetime supply.