Over time, the hair loses keratin from exposure to the sun ... as the chemical can strip out the color and alter it. Finally, ...

Sulphate-rich formulas can strip the hair of its natural oils (and the keratin treatment) shortening your results. Keep your shine for longer with Color Wow’s Dream Coat. This genius heat ...

Keratin treatments are game-changers in the hair care arena, known for turning frizzy, untamed hair into sleek, shiny locks.

Shoppers are raving about the results of this at-home keratin treatment, with many claiming it leaves their hair ‘silky, ‘straight’, and ‘incredibly soft’ after just one use. The top ...

Schwarzkopf, a global leader in hair for over 125 years, announces an exciting new partnership with Celebrity Hairstylist ...

Learn more Love the idea of soothing frizz or heat-fried hair with a salon keratin treatment, but not keen on splashing $600? Unless you have the casual pocketmoney of, say, a Jennifer Aniston ...