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Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.

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Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future." Harvard Business School Supplement 514-073, January 2014.

The department store’s turnaround is focused on working families, which have been especially hard hit by economic challenges like inflation.

BI Intelligence, Business Insider's tech research service, is highlighting J.C. Penney's recent e-commerce performance - the sales collapse in 2012, and a more recent turnaround - as a case in point.

Discounts are aplenty during the major holidays. Should your business participate in those low-margin price wars? This ...

The casual clothing chain will liquidate and shutter its stores and transition to a wholesale and e-commerce business model.

Marisa Thalberg has joined J.C. Penney in the role of consulting chief marketing officer, the executive shared in a LinkedIn post. Thalberg jumps to the embattled department store chain from ...

Recommended Reading Macy’s relaunches Epic Threads private label Alongside other brands launching adaptive clothing collections, J.C. Penney has partnered with disabled writer and athlete Jamey ...

Recommended Reading Lids’ new store concept focuses on product drops Khristene Son on Monday began serving as J.C. Penney’s new senior vice president of trend, brand and design, the department ...

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