No, I don't mean I've replaced them like for like. I mean the same item of clothing. The same base layer that I've happily ...

“This collaboration integrates the natural merino wool fibers that icebreaker is known for with Timberland’s iconic aesthetic for a true crossover collection.” But Timberland and icebreaker ...

Smartwool began sourcing Merino fibers in 1994. Icebreaker was founded in New Zealand in 1995 based on natural Merino wool performance wear and others have started bringing wool into their garment ...

Merino remained largely a niche piece of the larger wool market through most of the 20th century until a resurgence began in the 1990s with the founding of Smartwool, icebreaker and IBEX. All three ...