With 70,000 employees and 450 stores in 17 countries, the brand's accessibly-priced fashion once earned it the nickname 'Primarni' in the 2000s–a time when it featured alongside high-end fashion ...
This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding. Costly pricing denotes superior worth in the minds of many ...
Beyond the brand's sustainable, ethical practices, its clothes and accessories really deliver on quality and style. You'll find simple T-shirts ... less than other high-end athleisure pieces ...