Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

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Chicle was used to either quench thirst or fight off hunger. Modern gum — think Hubba Bubba and Bazooka brands — was invented ...

Most users of nicotine gum -- now sold over-the-counter under the Nicorette brand as well as several generic names -- see it as a short-term measure. GlaxoSmithKline, marketers of Nicorette ...

ending the decades-long runs of two iconic chewing gum brands. However, some supplies of Fruit Stripe and Super Bubble may still be available at stores, but the brands will disappear forever from ...

Xanthan gum is a common food and drug additive. It’s a type of carbohydrate made by bacteria called Xanthomonas campestris. During fermentation, the bacteria break down sugars and produce a ...

As you chew, the sweetener and flavoring dissolve in your saliva and spreads over your tongue. Yum! Eventually most of the sweetener and flavoring slide down your throat with your saliva and the great ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

In 2021, after a year of lockdowns and social distancing, gum was practically forgotten. People were socially distanced ... In compiling a recent case for long-term, sustained investment in brand, we ...

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LOS ANGELES, Oct. 16, 2024 (GLOBE NEWSWIRE) -- 2X Grammy-nominated producer, DJ, and entrepreneur Steve Aoki has officially invested in Neuro Gum, the rapidly growing brand offering functional gum ...

It's that "oh no!" moment. You've got gum stuck in your hair or your child's lovely locks. Nightmare! Worst case scenario -- an emergency haircut and a new hairdo that can take months, or even ...