Although Goldfish crackers were originally intended to be a bar snack that people could pop in their mouths in between sips of a gin martini, somewhere along the way, the cracker has been relegated to snack-size baggies stored in minivan center consoles and tucked into kids' lunch boxes.

The beloved Pepperidge Farm brand of children's snacks is rebranding to capture a more adult audience...but only for a limited time.

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience.

Goldfish crackers are getting a temporary name change. Here's why its parent company of Campbell's is making the move and why it won't last for very long.

The ~fancier~ snack that smiles back. The post Goldfish Is Changing Its Iconic Name first appeared on Spoon University.