To combat the inroads of electric shavers, Gillette’s technicians went to work to perfect a sharper, smoother-cutting Super Blue Blade (by chemically treating the edges of the steel).

Hygiene, and convenience on the go. 【Ideal Gift & Quality Assurance】 Our women's electric shaver is an essential beauty tool that makes a wonderful gift for partners, girlfriends, mothers ...

Swapping shavers for batteries Gillette's exceptional performance spurred Procter & Gamble to buy the company in 2005. Berkshire received 0.975 P&G shares for each of its Gillette shares — worth ...

The segment includes Gillette razors for men, Venus razors for women and Braun electric shavers. It is the smallest of P&G’s segments, accounting for about 8% of its annual sales. In addition to ...

Gillette has sold razors in India for more ... One insight from filming shavers was that Indians grip the razors in many different ways, so the handle is textured to allow for easy gripping.