Brown mascara exploded in popularity in October 2023, but the trend has had staying power for beauty buffs this year. One of ...

"Best tubing mascara I have found!" said one fan. "I am in love with this mascara. It has been everything I needed it to be — ...

There is nothing worse than catching a glimpse of yourself in the mirror halfway through the day and discovering that your ...

Why Trust Us? Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” Pages. TikTokers are captivated by the dramatic before and after videos of ...

The cone-shaped brush glides over each lash to separate and coat from root to tip and make your eyes pop. And there's a ...

First up? Switching to brown mascara. I know, it sounds shocking; black mascara is nothing short of beloved. But it turns out, people are really intrigued by brown mascara: I think I got more DM ...

people on Amazon gave the Essence Lash Princess Mascara a five-star review, I had to investigate. Surely a $5 mascara can't be worthy of all this hype, right? Not to spoil the ending for you ...

But sometimes you don’t have to overcomplicate things. Essence is an affordable drugstore brand, and their Lash Princess mascara has gained a cult following over the years. And for good reason ...

Despite being a mother and having a jam-packed schedule, the cosmetics mogul makes ... especially when time is of the essence ...

A Boxing Day special, the new drop is the same brilliant formula in a new colour: Chocolate Brown. Rich and luxe-looking, the mascara applies smoothly – no clumping, feathering or spindly spider ...

Don't get me wrong — I still appreciate a glam smokey eye, but my everyday look is tinted sunscreen, a little concealer, bronzer and mascara. That's why I was so intrigued when brown and burgundy ...