To that end, the federally mandated nutritional information on food labels can help with food choices. But what those labels don’t say is whether the product is an ultra-processed food.

The ad, which was commissioned by the YouWeCan Foundation, asked women to “check their oranges”. X users highlighted the trivialisation of the issue by comparing women’s body parts to fruits.

Progress on EU-wide preventative measures — including food and booze labels — is critical to tackle these growing disease rates, and “should be a key focus for the next mandate,” the Socialists and ...