because the soda was discontinued almost immediately ... of Coca-Cola’s career was the release of New Coke, which was a brand new version of Coke aimed to compete with Pepsi after the ...

The classic Coca-Cola brand has largely owned the lemon-lime soda market in a way that has squeezed out all competitors. You can't fault PepsiCo (PEP) for its lack of trying to compete.

Back in the '90s Coca-Cola had a competitor to Mountain Dew called Surge, but unlike its competitor, it was short-lived and ...

Coca-Cola has recalled one of its most popular “zero sugar” drinks finding that it does, in fact, contain sugar, Newsweek ...

“There’s been a groundswell of innovation, from entirely new soda brands to established beverage brands creating new soda lines.” Prebiotic soda’s presence is growing in grocery stores and ...

Modern soda shops are more like trendy fast-food joints. You can walk in or go to a drive-through window and order off an enormous menu designed around popular brands like Coke, Sprite ...

but we’ve created this premium brand and experience around that.” Dirty sodas are having their moment because, said Boston Consulting Group managing director Chris Goodchild, “increasingly ...