There's no mistaking it: every time I get a whiff of anything even remotely like fresh apples, it brings me right back to my ...

These 90s staples aren’t just making a return to store shelves and flying off quickly, they’re also inspiring modern reinterpretations, highlighting their lasting influence on the fragrance world.

Gen Z have fallen for classic 90s perfumes: here’s our pick of the best fragrances to dust off and spritz on in 2024 Typically, when you hear the term “Gen Z trend”, it’s almost ...

The 90s are back with a vengeance (aren’t they ... According to statistics from perfume distributors, sales of Joop! Homme, which first hit the shelves in 1989, is up 381 per cent in the past ...