Covergirl’s viral Yummy Gloss just got cooler. The new Covergirl Clean Fresh Yummy Gloss Plumper is a fresh take on plumping ...

Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

The skin around your eyes is the thinnest on your body, so susceptible to damage. Here's how to remove waterproof mascara ...

Amazon’s Holiday Beauty Haul sale ends today, but there’s still time to shop deals on best-sellers from Dyson, Clinique, ...

For the makeup girlies who love a good eyebrow pencil, the skincare enthusiasts wanting to try out the new lip mask that Nara ...

Dollar General currently offers L'Oreal's Maybelline and Coty's CoverGirl products. "Our mission is to make the best of beauty accessible to every eye, lip and face and the accessibility is quite ...

CoverGirl’s new Eye Enhancer 3D Mascara is designed with a 50° curved fiber brush to curl, lift and fan lashes from root to tip, the brand said.

Makeup, skincare products, and hair must-haves can all add up, to put it lightly. While we want to look our best and feel our ...

I mean, I do because I’m a beauty editor and it’s my job to test products on my acne-prone face. But I’m sure you don’t, ...