The skin around your eyes is the thinnest on your body, so susceptible to damage. Here's how to remove waterproof mascara ...

Excessive lashes are over, and brown mascara is the hottest trend. Madeleine Spencer reveals everything you need to know – plus, she shares her tried and tested recommendations The Standard's ...

Elf Beauty, a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

I f you find it challenging to shop for mascaras as your lashes change with age, you're not alone. While it's a known fact ...

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences. Recently, there has been a rise in young Gen-Z creators on ...

Dyson hair straighteners, Olay wrinkle creams, and more PEOPLE Tested beauty products are discounted during Amazon’s Holiday ...

But sometimes you don’t have to overcomplicate things. Essence is an affordable drugstore brand, and their Lash Princess mascara has gained a cult following over the years. And for good reason ...

"No mascara or brown mascara goes hand in hand with that." Blame the online pendulum swing, but fluttery lashes have gone from a routine necessity to an optional step in the past few years.

Currently reduced by 35%, it's an exceptional value—and includes a free Clean Sweep Mascara for a limited time, too. twenty/twenty beauty Get Growing Lash & Brow Serum Show your brows and ...

Vice President Kamala Harris’s appearance Friday night alongside Beyoncé, one of the world’s biggest female pop stars, embodied a trend: the overlap between her campaign for the White House ...