You can now count e.l.f., the cheeky cosmetics label that feeds on the zeitgeist and looks to serve broad demographics, among them. The brand has launched e.l.f. Made, an internal production arm ...
Focusing on this type of authentic storytelling is the best way to resonate with your audience, it also builds brand loyalty. One beauty reseller called eCosmetics sells over 60,000 products on ...
Two of the world’s most popular brands – Fender and Sanrio – have ... “This collaboration embodies the very essence of both Fender and Hello Kitty. Each items blends Hello Kitty’s ...
Chinese cosmetics brands, known as “C-beauty,” are rapidly making inroads in the global beauty market, raising concerns among South Korean industry leaders. China was South Korea’s largest cosmetics ...