To lead the creative direction forward, the Columbia brand appointed adam&eveDDB as its global agency of record following a ...

Columbia Sportswear's 3Q24 earnings were disappointing, driven by challenges in the footwear segment, particularly Sorel.

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice ...

Although Black Friday is still a few weeks away, Columbia is kicking things off early with a sale on top-rated cold-weather ...

Gross margin expanded 150 basis points to 50.2 percent of net sales in Q3, compare to 48.7 percent of net sales for the ...

The company announced a plan to grow its namesake brand during its Q3 earnings report, in which it saw a 5% net sales ...

Columbia Sportswear Company (Nasdaq: COLM, the "Company"), a global leader in designing, sourcing, marketing, and ...

The approach will lean into the eighty-six-year-old company’s unique character to elevate the Columbia brand. These changes are part of the brand’s forward-looking strategic brand vision that ...

Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

Columbia Sportswear Company is revamping its marketing strategy for its flagship Columbia brand. The company has appointed Matthew Sutton as the new senior vice president and head of marketing.

As part of its new marketing direction, US sportswear brand Columbia has hired Matthew J. Sutton as senior vice president and ...

Camping and hiking gear are reduced by up to 40% while industry leading names have had their prices slashed in half ...