Diet Coke is “complementary” to Coca-Cola Zero, says the business’s UK marketing lead, as the brand launches a new campaign designed to broaden Diet Coke’s appeal.

The lamps hanging from the ceiling are frosted orbs. We don’t know what the new interior will look like. What are you hoping ...

Coca-Cola Spiced wasn't the hit the company hoped it would be among consumers. Just six months after launching the new flavor, Coca-Cola is pulling it from store shelves, even though the spicy ...

Secular headwinds in carbonated soft drink demand in developed markets are a challenge to Coca-Cola’s long-term growth outlook.

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The soft drink giant is known worldwide for its various drinks including Diet Coke, Coca-Cola Zero Sugar and the original plain Coca-Cola which comes in the iconic red can. Coke even comes in ...

Coca-Cola Consolidated, Inc. engages in the production, marketing, and distribution of nonalcoholic beverages. Its products include sparkling and still beverages as well as energy products and ...

Coca-Cola is to test a paper bottle as part of a longer-term bid to eliminate plastic from its packaging entirely. The prototype is made by a Danish company from an extra-strong paper shell that ...

The Coca-Cola Co. engages in the manufacturing and marketing of non-alcoholic beverages. It operates through the following segments: Europe, Middle East and Africa, Latin America, North America ...

In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...