According to General Mills, the cereal is intended to have the "all-family appeal" of brands such as Honey Nut Cheerios and Cinnamon Toast Crunch. Tiny Toast is General Mills' first new cereal ...
How do you take a bigger bite out of a breakfast staple? This was our challenge for General Mills in the US as we undertook establishing a bold, dynamic and multi-dimensional new creative platform and ...
Kelce Mix, made in partnership with General Mills, combines components of three of the brothers’ favorite cereals: Cinnamon Toast Crunch, Reese’s Puffs and Lucky Charms. “It’s the biggest ...