NUDE was co-founded by Ali Hewson, the wife of musician and social activist Bono in 2007; Hewson is joining the board of Counter Brands ... founder and CEO of Beautycounter.
Driven by a vision to cater to this demand in the cosmetics industry with products free from harmful chemicals, Gregg Renfrew established the billion-dollar brand Beautycounter in 2011.
This vacuum in the industry has given rise to the term "clean beauty" and to companies like Beautycounter, which has become nearly synonymous with movement for better, cleaner ingredients.
For that, there's nothing better than Beautycounter's Cleansing Balm ($ ... if I wear makeup to make sure I don't leave any residue behind or impede upon the Balm's ability to nourish my skin ...