A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

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Black Friday is just around the corner, and some top-rated beauty finds are already on sale. To help you save on everything ...

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Few makeup looks are more classic than the smokey eye. As it works well with pretty much any colour palette, it’s an incredibly versatile choice that can be adapted to suit different eye colours and ...

"When did we all stop wearing eye shadow?" The Digital Fairy (a UK-based creative studio with a knack for trend forecasting) ...

Using expired makeup can lead to serious eye and skin problems. Here's when to toss it and why it matters for your health. Macy Meyer is a North Carolina native who graduated from UNC-Chapel Hill ...

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Never rock the same eye makeup look twice with our coveted collection of sought-after single eyeshadow pots, palettes and sticks. You’ll find every hue you have ever dreamt of in a range of different ...