Are you a print subscriber? Activate your account. 8 hours 37 min ago By Gillian Follett - 13 hours 22 min ago By Geno Schellenberger - 13 hours 43 min ago By Brian Bonilla - 14 hours 10 min ago ...

“I realized that the future was in making clothing for the many ... thanks to its inflated outline. The brand subtly pays homage to Abe’s Japanese heritage, elevating classics with masterful attention ...

From high-end luxury to streetwear, Black fashion brands are changing the game, one garment at a time. Like in other […] ...

NEW YORK, Oct. 23, 2024 /PRNewswire/ -- Creative, media and influencer agency McKinney has launched BrandAI, a proprietary AI ...

The series, which was released in March 2023, discusses attention metrics and its growing significance in the sales and customer journey, with research showing the importance of these metrics in ...

Indie fashion labels are rewriting the rules, blending sustainability, craftsmanship, storytelling, and spirituality to ...

Just two and a half attention seconds are required for short-term advertising strength (STAS) — the likelihood of a brand being spontaneously considered at a purchase occasion — which then ...

124 - Karen Nelson Field Returns. Its human-centric attention metrics and products are used the world over and trusted by some of the world’s biggest brands, agencies and media owners.

so they remember your brand when a buying situation arises. But we can’t remember things we haven’t paid attention to, and in today’s busy, fragmented media landscape, consumers are getting very good ...

and fashion designer” — in late spring 2021 through a mutual friend because Koon “sought media attention for an up-and coming fashion brand, No.8, for which he designed jewelry,” the suit ...

In this ATS London session, Lumen's Mike Follett and an expert panel share their thoughts on Havas's recent study with Lumen and Brand Metrics. The panel discuss: • Why performance marketing alone can ...

"Companies with distinctive, well-known brands that can differentiate themselves in a competitive market are gaining attention," she said. In states where cannabis is legal, establishing a loyal ...