Just two and a half attention seconds are required for short-term advertising strength (STAS) — the likelihood of a brand being spontaneously considered at a purchase occasion — which then ...
Please verify your email address. Your browser does not support the video tag. The most underrated Japanese brand happens to be the one who has a very strong loyalty ...
Its human-centric attention metrics and products are used the world over and trusted by some of the world’s biggest brands, agencies and media owners. But it is not without its critics ...
Why performance marketing alone can’t build a brand • The findings from Lumen’s exclusive report on the state of brand building in 2024 • How attention and brand metrics work together to show how ...
As a result, Teads, the global media platform, investigated whether advertising near traditional* versus soft news content impacted attention, brand outcomes, and perceptions. This comes at a ...