If you're a content creator or influencer who wants to work with brands, learning how to get their attention is helpful.

Just two and a half attention seconds are required for short-term advertising strength (STAS) — the likelihood of a brand being spontaneously considered at a purchase occasion — which then ...

From high-end luxury to streetwear, Black fashion brands are changing the game, one garment at a time. Like in other […] ...

Indie fashion labels are rewriting the rules, blending sustainability, craftsmanship, storytelling, and spirituality to ...

Please verify your email address. Your browser does not support the video tag. The most underrated Japanese brand happens to be the one who has a very strong loyalty ...

Out-of-the-box thinkers in marketing have attracted massive media attention throughout the years, creating masterpieces that ...

Its human-centric attention metrics and products are used the world over and trusted by some of the world’s biggest brands, agencies and media owners. But it is not without its critics ...

10, 2024 (GLOBE NEWSWIRE) -- The fashion brand Sincethen ... Recently, Sincethen has gained attention in international ...

Why performance marketing alone can’t build a brand • The findings from Lumen’s exclusive report on the state of brand building in 2024 • How attention and brand metrics work together to show how ...

As the crisp autumn air settles in, comfort seekers and fashion enthusiasts alike are turning their attention to the ultimate ...

As a result, Teads, the global media platform, investigated whether advertising near traditional* versus soft news content impacted attention, brand outcomes, and perceptions. This comes at a ...