There are other changes to Business Connect unveiled by Apple, mostly involving the backend of how businesses use the service through Apple's web portal. But from a consumer standpoint, there's no more significant change than the one that should help us better field incoming calls, separating the real ones from the fakers.

Apple has unveiled new plans for its Business Connect tool that will allow businesses to sign up and display their brand name and logo.

Apple is doing something about the unbelievable daily nuisance that is spam phone calls. The company announced on Wednesday that it is giving businesses a way to register their information, such as names and logos,

Apple will introduce a Caller ID feature, where businesses can get verified, reducing the instances of spam calls.