But Neil Saunders, managing director of retail analysts GlobalData, said Amazon's move into "big box retail" would make sense despite warnings that "the department store format is dead".
“Amazon is making it more convenient for customers to shop in social media by expanding in-app shopping in Facebook, Instagram, Pinterest, Snapchat and TikTok,” said Amazon’s Boschetti.
Amazon.co.za said in a statement on Monday that the new "curated storefront" offering called Shop Mzansi would showcase "unique local products that reflect South Africa’s rich and diverse cultures".
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