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said the transaction will accelerate Amazon’s recent push into the creator economy. Spotter says it has given creators $940 million in proceeds since it launched, with a roster including many of ...

Amazon India has introduced 'Creator Central', a platform aimed at simplifying content creation and management for influencers associated with the company's ecosystem. Launched on November 6, 2024, it ...

VIP+ Analysis: A 5-Step Plan for How AI Can Supercharge the Creator Economy “We are excited to partner with Amazon and take our mission even further, offering our creators exceptional ...

Amazon is betting on the creator economy with a new investment in Spotter, a firm whose partners include MrBeast, Deestroying, The Try Guys, Dude Perfect and Nastya. The partnership with the tech ...