As one of the largest consumer goods companies in the world, PepsiCo carries a broad vantage point on consumer behavior, and Krishnan detailed a few global omnichannel trends they expect to impact the ...

An Unprecedented Year for Consumer Goods, To Put it Mildly ... It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results ...

As manufacturers of essential products, operating with a strong sense of purpose has long been a core component of the consumer goods industry. Being successful in CPG means taking seriously the fact ...

When it comes to supply chain investment, however, the C-suite and supply chain executives don’t always see eye-to-eye, according to a new report from Ernst & Young.

Hermida joins the executive management committee and will report directly to Constellation’s president and CEO Bill Newlands. In a statement, Newlands pointed to Hermida's CPG experience and diverse ...

This builds on the company’s ongoing tech transformation plan. Earlier this year, Hershey invested in its analytics infrastructure, implementing a new data architecture to unify and streamline ...

Education and training, she said, are critical to overcoming this obstacle as GenAI usage not only increases productivity but can also improve customer experience and drive business growth. Marketers ...

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that ...

As the supply chain sucker-punched its way into a Hollywood starring role during the pandemic, the consumer goods industry was forced to reckon with a confluence of new, untested challenges. Not only ...

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first ...

This type of innovation requires a careful strategy that balances technology adoption, data, and a culture of listening to the community and its needs. For example, e.l.f. is able to experiment with ...

Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event this month to talk AI implementations. There are two ...