“It’s basically turning a protein shake or protein bar into the taste and texture and shape as cereal.” Magic Spoon costs $10 a box, and its four flavors are currently sold only via the ...

You’ve seen it in your Instagram feed or you’ve heard about it in a podcast ad: Magic Spoon. The cereal brand that taps into millennial nostalgia for sugary, Saturday morning bowlfuls of ...

RX, known for their protein bars, has turned to plant-based protein cereal too. But no one comes close to Magic Spoon, the ...