Unlock to see our ratings and compare products side by side Overall ease of use of the toothbrush including evaluation of the weight, handle comfort, ease of removing the brush-heads, etc.

5 percent hydrogen peroxide level may be too intense for sensitive teeth When it comes to his top whitening toothpaste of choice, Lipari often reaches for this one from Colgate to brush morning ...

Best whitening: Colgate Total Whitening - See at Amazon Colgate Total SF Whitening Gel lifts surface stains, fights gum disease and cavities, and doesn't leave your teeth or gums feeling sensitive ...

There are plenty of options to choose from when considering what at-home whitening product is right for you. Narrowing down your budget, desired length of treatment and whitening goals will help ...

"Peroxide-based whitening gels of any concentration, including those over-the-counter and in the dental office, have the same method of action. They dissolve into the enamel (without damage ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

Oberholzer-Gee, Felix, Dennis Yao, and Filipa Azevedo Jorge. "Brighter Smiles for the Masses--Colgate vs. P&G." Harvard Business School Case 706-435, December 2005. (Revised February 2019.) ...

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