A new pay-walled report from Bloomberg this week revealed that Amazon is still struggling to figure out how to make an "AI brain" work for Alexa. If you've been following the increasingly desperate attempts by Amazon to improve Alexa, much of the reporting by Bloomberg won't be a surprise.

If you’re wondering what happened to Amazon’s new and improved version of its Alexa voice assistant, you’re not alone. Bloomberg reports that the new Alexa is still stuck in its developmental phase and Amazon has cut off access to its beta phase including its new “Let’s Chat” phase.

In the week's least surprising news, Amazon’s reinvention of its Alexa voice assistant has reportedly fallen even further behind. According to Bloomberg, the launch of a new Alexa — billed as a smarter,