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Marketing Week
25 分钟
‘With social the work is never done’: How Snapchat fits into NatWest’s ‘matrix plan’
The bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social ...
Marketing Week
23 小时
Consistency is the top-class marketer’s secret weapon
The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...
Marketing Week
16 小时
Don’t blow your 2025 media budget on ‘renting’ retail media
Marketers are spending huge sums of money on retail media search - but without a strong brand you are just frittering budget ...
Marketing Week
15 小时
Most B2B video ads fail to gain ‘adequate attention or drive recall’
New research from the LinkedIn B2B Institute and Media Science reveals 81% of B2B video adverts fail to register.
Marketing Week
17 小时
‘Starting small, thinking long’: Laithwaites Wine on the power of experimentation
For Laithwaites Wine, a business that had been largely sales focused, regional testing proved the cornerstone of its ...
Marketing Week
16 小时
The Week in Tech: Google at breaking point, Snapchat and a Roblox qualification
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
15 小时
Tesco expands retail media offering with new measurement framework
Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more ...
Marketing Week
1 天
‘The marketplace of the future’: Social shopping and the rise of ‘discovery commerce’
From collaborating with KOLs in China to driving “incremental revenue” through live shopping, brands are using social ...
Marketing Week
1 天
IPA launches model to help guide marketers through the ‘effectiveness thicket’
The IPA is imploring marketers to adopt a formal learning agenda to drive effectiveness, rather than seeking an ...
Marketing Week
1 天
Channel 4 says it’s at ‘crossover point’ between linear and digital viewing as ad ...
As digital ad revenue grows to 27%, the business claims it’s on track to hit its target of 30% despite the biggest revenue ...
Marketing Week
2 天
Finance and marketing share three fundamental beliefs
Marketing and finance share several beliefs about business, they just differ on how to carry these out, making them closer to ...
Marketing Week
1 天
Uber invests in brand partnerships to drive sustainability goals
Uber has signed a number of partnerships to help it achieve its goal of being both sustainable and profitable, which it ...
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