The Consumer Brands Association has a new leader at the helm. The company has hired Melissa Hockstad as its incoming ...

As one of the largest consumer goods companies in the world, PepsiCo carries a broad vantage point on consumer behavior, and Krishnan detailed a few global omnichannel trends they expect to impact the ...

An Unprecedented Year for Consumer Goods, To Put it Mildly ... It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results ...

The Consumer Goods Sales & Marketing Summit concluded in late September, bringing together top consumer goods experts and leaders to explore the theme "Raising New Cultures of Measurement." Held in ...

As manufacturers of essential products, operating with a strong sense of purpose has long been a core component of the consumer goods industry. Being successful in CPG means taking seriously the fact ...

When it comes to supply chain investment, however, the C-suite and supply chain executives don’t always see eye-to-eye, according to a new report from Ernst & Young.

Hermida joins the executive management committee and will report directly to Constellation’s president and CEO Bill Newlands. In a statement, Newlands pointed to Hermida's CPG experience and diverse ...

This builds on the company’s ongoing tech transformation plan. Earlier this year, Hershey invested in its analytics infrastructure, implementing a new data architecture to unify and streamline ...

Education and training, she said, are critical to overcoming this obstacle as GenAI usage not only increases productivity but can also improve customer experience and drive business growth. Marketers ...

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that ...

As the supply chain sucker-punched its way into a Hollywood starring role during the pandemic, the consumer goods industry was forced to reckon with a confluence of new, untested challenges. Not only ...

This type of innovation requires a careful strategy that balances technology adoption, data, and a culture of listening to the community and its needs. For example, e.l.f. is able to experiment with ...