We are confident in the quality of our alternative currency offering for clients as we continue efforts to reach a new Nielsen agreement with reasonable economic terms.” Paramount had signaled ...
On October 1, Paramount Global’s contract with ratings provider Nielsen expired without a renewal agreement. As a result, Paramount Global networks including broadcast network CBS and such cable ...
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...
Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings measurement dominance and highlights how the upended TV ecosystem is impacting the advertising ...
Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Asa Hiken - 4 hours 38 min ago By Lindsay Rittenhouse - 8 hours 8 min ago By Ewan Larkin - 8 hours 8 min ago ...
Recently, entertainment giant Paramount (PARA) made a move away from Nielsen, which was basically the historic leader in television ratings. Ratings are, of course, vital to television ...