Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

Estee Lauder, which counts actress Ana de Armas (pictured) among its ambassadors, brought in sales of £2.6bn in the three ...

To celebrate the release of Disney’s Cruella, MAC Cosmetics has created a make-up collection dedicated to the most fashionable villain of all time. Cruella De Vil, Cruella De Vil. Quite possibly ...

The smash-hit Australian production of the Broadway musical Wicked has collaborated with global beauty brand MAC Cosmetics to unveil a limited-edition makeup collection inspired by the enchanting ...

People are being warned about fake cosmetics after "toxic" chemicals such ... sold included counterfeit versions of well-known brands MAC, Chanel and Benefit. The LGA said some of the chemicals ...