Coffee companies have been competing for customers with discounts and coupons. That price war has dented sales for K-Cup ...

STARBUCKS has promised to make major changes to its menu and prices in an attempt to win back customers and boost dwindling ...

Brian Niccol took on the role of Starbucks' chief executive in September of this year and has announced that he wants to look ...

In addition to the preliminary results and the dividend raise, Starbucks released a video of Niccol titled The Path Forward.

The market action shows that investors are willing to give Niccol some time to enact his turnaround plan. Let's take a closer ...

Amid the harsh feedback, Starbucks rolled out discounts for its rewards members this summer, such as 50% off of one drink ...

The new boss of Starbucks has promised to simplify its "overly complex menu" as the coffee chain attempts to win back ...

As part of Starbucks partnership with Universal Pictures to celebrate the upcoming holiday release of the new cinematic event ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

Brian Niccol, the newly appointed head of the coffee chain, has outlined a plan to simplify the company’s menu and reassess ...

Starbucks Singapore will be releasing a 2024 Peanuts capsule collection featuring Snoopy and other iconic characters. Details ...

Starbucks reports declining comp sales in the US and China, suspending its fiscal 2025 outlook. Learn more about SBUX stock ...