As part of Starbucks partnership with Universal Pictures to celebrate the upcoming holiday release of the new cinematic event ...

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...

The coffee chain needs to “fundamentally change” strategy, the new CEO, Brian Niccol, said. Shares fell in premarket trading.

Traffic fell 10% during the fourth quarter, according to preliminary earnings released Tuesday by the coffee shop giant.

Starbucks Singapore will be releasing a 2024 Peanuts capsule collection featuring Snoopy and other iconic characters. Details ...

Even the return of the iconic Pumpkin Spice Latte to American stores on August 22, typically a surefire crowd-puller, failed ...

It’s been a disappointing start to Pumpkin Spice Latte season for Starbucks. The Seattle coffee giant on Tuesday reported ...

Niccol wants to make Starbucks (SBUX) a coffee shop again, not just an online-driven business. Niccol said in a letter last month to employees and customers that he wants to return Starbucks to ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Coffee fans should prepare themselves to start paying full price for their Starbucks fix again ... to its prime by reforming customers' in-store experience, amid tumbling sales.

Baristas and shift supervisors at the Starbucks at 1950 Fruitville Pike at Roseville Square Shopping Center in Manheim ...

New boss Brian Niccol got some bad news out of the way early, but bringing back the Starbucks of old will come with a lower ...