Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks is releasing a pair of limited-edition drinks inspired by two main characters of the upcoming film, "Wicked." ...

From new Wicked-themed beverages at Starbucks to Oreos’ new holiday cookies, we’re serving up the best in food news of the ...

To get fans of the book and musical all juiced-up in anticipation of the film, Starbucks is making a witches' brew of two ...

NEW YORK — Expect to see fewer promotions at Starbucks.

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium ...

Starbucks is introducing two limited-time menu items, one drink and one pastry, to celebrate the Halloween season.

Niccol, who took over at Starbucks about a month ago, is looking to reset the ... and nearly $10 with extra syrups and flavors. Late last year, as the company’s cafe traffic slowed, Starbucks ...

A few examples: A 16-ounce Iced Pumpkin Spice Latte at Starbucks cost $7.45 ... when the spicemaker McCormick introduced the seasoning to flavor pies. Bakers everywhere recognized the utility ...