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What we will say is that we've just learned of a new reason to reaffirm your Sephora fandom: the beauty chain has just announced the launch of Bold Beauty, a series of in-store classes aimed at ...

Additionally, any individual can book a Sephora class or service directly on her smartphone. The cosmetics retailer has emphasized education as an important part of its mobile commerce strategy.

Winning The Drum Awards for Experiential Hybrid Event Gold is On Board Experiential and Sephora with ‘SEPHORiA: House of Beauty’. Here is the award-winning case study.