but in the late 1990s Schick recognized an opening in the women's grooming category. Shaving razors specifically marketed to women was a relatively new category. Previously women had used men's razors ...

It's the No. 1 bestselling Schick Silk Touch-Up Multipurpose Exfoliating ... high-quality blades with fine micro guards that easily shave away peach fuzz and other fine hairs — while protecting ...