Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

Let's start with how toning shampoos for blondes work in the first place. "Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool ...

“Purple shampoo provides a quick at-home solution to blonde hair that yellows and fades over time. No matter how icy and bright your blonde is when you leave the salon, the color inevitably ...

If you want your blonde locks to look salon-fresh for longer, you'll need to incorporate a shampoo meant specifically for ...

Can purple shampoo stain my hair? Yes, purple shampoo can absolutely stain white, silver, gray, or blonde hair, which is why it’s important to closely follow the instructions for your product of ...

From a foundation hack that promises the best skin of your life to creating curly/wavy hair with your bathrobe belt, TikTok is filled with clever hacks and tricks. The video has amassed a ...

I spoke with globally renowned hair stylist and founder of Lazou, Nicky Lazou, to figure out why purple shampoo is so appealing to blondes. Lazou says, "Lots of people with blonde hair choose to ...

Devin Toth, a stylist at Salon SCK in New York City, loves Shu Uemura's Yūbi Blonde Anti-Brass Purple Shampoo for its "cool violet pigments that completely neutralize brassy tones in the hair." ...