Also featured in the campaign is Central Cee's Nike Air Max 95 collab, which is seen on his feet throughout the video spot. The shoe features a stealthy black-based color scheme offset by bronze-colored accents on the eyelets, the tongue, and within the midsole's Air unit. Also attached to the shoe is a hangtag that reads "Live Yours."

Nike is releasing Deion "Coach Prime" Sanders' Nike Air DT Max in the colors of the Atlanta Falcons, the team he played for in the 1990s.

If that weren’t enough, the sneaker will be released alongside its own special edition Nike Destroyer Varsity Jacket. Crafted from pebbled leather with a smooth satin lining, the jacket is an elevated version of a classic outerwear style. It includes two unique variations, each with its own distinctive A Ma Maniére logo printed across the back.

Spotted by Sneaker Freaker was an unreleased A Ma Maniére x Nike Air Max 95 collaboration styled in the shop's signature aesthetic. AMM's version of the runner is delivered in varying grey tones, the panels separated by a zigzag stitch and the base layer perforated.