At the time of L'Oréal’s acquisition, NYX Cosmetics products were available at retail stores such as Target and Ulta. The acquisition gave L'Oréal access to markets where sales of its own ...

PSA: The holiday shopping season has officially entered the chat. Yup, from now until the end of the year, we’ll shift our attention to making our lists and checking them twice to ensure we find the ...

And even though Click Frenzy and Black Friday are just around the corner, Priceline has surprised its loyal customers with an ...

I thought we hit peak Advent calendar in 2021 when that video of someone roasting Chanel’s $825 beauty Advent calendar went ...

In case you missed it, the Sephora Savings Event finally opened up to all beauty insiders, regardless of tier. From now until ...

Budget-friendly favourites such as NYX, as well as e.l.f. cosmetics and Urban Decay are also on offer. This sale sees select items reduced by over 60 per cent, so there is no time like the present ...

She built NYX Cosmetics from the ground up when she was 25, and generated over $4 million in retail sales her first year. She sold NYX in 2014 for a reported $500 million, which at the time ...

There’s another chance to grab big savings on personal care essentials during Amazon’s Holiday Beauty Haul going on now until ...

There’s lots to love about this product, but first and foremost, it really lasts longer than any other lipstick I’ve tried, even through serious tests, including meals and kissing. I was ...

Holly Willoughby has the longest, fullest eyelashes, and the exact mascara her makeup ... sale. Despite having access to any luxury beauty product, Holly still turns to affordable makeup brand NYX.

This under-$10 lip cream from NYX Professional Makeup feels lightweight yet packs a hefty punch of color in the best way. In just one swipe, our tester’s lips were vibrantly opaque with ...

This ground-breaking AR experience delivers daily makeup looks, seasonal trends, and expert advice from NYX Pro Makeup artists ... a 508% boost in women's boot sales. Alycia Raco, Strategy ...