and especially your eyelashes start to thin. Because most of us want long, thick, full eyelashes, we are willing to invest in ...

There is nothing worse than catching a glimpse of yourself in the mirror halfway through the day and discovering that your ...

I f you find it challenging to shop for mascaras as your lashes change with age, you're not alone. While it's a known fact ...

I will definitely be repurchasing!" "As I age, my eyes get smaller and my lashes more sparse, so I like a good mascara to ...

A favorite among celebs like Martha Stewart, Jennifer Aniston, Kate Hudson and Laura Dern, ILIA's lengthening mascara is 20% ...

"Use oil-based removers to melt waterproof mascara, and avoid harsh rubbing to protect the skin and your precious lashes," ...

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences.

The latest makeup regret making the rounds? Heavy, fuller-than-full lashes. "I wore strip lashes to my corporate office—like, ...

This put me on a quest to find easy-on-the-eyes mascara that could help enhance my newly thin lashes, without causing any ...

The latest makeup regret making the rounds? Heavy, fuller-than-full lashes. "I wore strip lashes to my corporate office—like, what the fuck?" says celebrity makeup artist Kelli Anne Sewell.