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The beauty brand will endorse the female college basketball star by featuring Watkins in a variety of national campaigns ...

As soon as the USC Trojans freshman JuJu Watkins burst onto the NCAA scene, many compared her to the then-NCAA Queen: Caitlin ...

On the flip side, maintaining success has also meant staying true to a brand’s initial price point, while innovating formulas to stay competitive. When it comes to NYX Professional Makeup ...

USC Trojans women’s basketball star JuJu Watkins has made major deals within the past few months. Watkins has signed various NIL deals, and her portfolio contin ...

One of the current faces of college basketball, USC All-American JuJu Watkins is adding a historic NIL partnership to her ...