You’ve seen it in your Instagram feed or you’ve heard about it in a podcast ad: Magic Spoon. The cereal brand that taps into millennial nostalgia for sugary, Saturday morning bowlfuls of ...

Magic Spoon has become a cereal aisle fixture at ... (BTW, if you look at the nutritional info on the box rather than on the ...

In April, the pair launched Magic Spoon—a cereal that’s high in protein ... “What we’re doing is completely flipping the nutritional profile of cereal on its head,” Lewis says.