JCPenney leans on its partnership with Sephora to drive foot traffic to its stores and boost sales, but analysts say the favor is not being reciprocated as these mall-based locations weigh on ...
Sephora has laid off 117 people, with "a number" of those affected working in corporate positions related to its partnership with JCPenney, Retail Dive was first to report earlier this week.
And the rollout of JCP Beauty departments with its inclusive mix of masstige, prestige and mass brands from new, emerging and established companies, to all 660 stores following Sephora's defection ...