Columbia Sportswear's 3Q24 earnings were disappointing, driven by challenges in the footwear segment, particularly Sorel.

To lead the creative direction forward, the Columbia brand appointed adam&eveDDB as its global agency of record following a ...

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice ...

The District of Columbia has not yet made any formal requests for Guard troops, but officials across the government have been ...

To lead the creative direction forward, the Columbia brand appointed adam&eveDDB as its global agency of record following a ...

The company announced a plan to grow its namesake brand during its Q3 earnings report, in which it saw a 5% net sales ...

Gross margin expanded 150 basis points to 50.2 percent of net sales in Q3, compare to 48.7 percent of net sales for the ...

Although Black Friday is still a few weeks away, Columbia is kicking things off early with a sale on top-rated cold-weather ...

As part of its new marketing direction, US sportswear brand Columbia has hired Matthew J. Sutton as senior vice president and ...

Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new top marketing executive and creative agency, according to a press release.

A national “glamping” brand has tapped the Columbia River Gorge as the host of its first ritzy campground in the Pacific ...