Coke can leverage strong bottler relationships in underpenetrated emerging markets to drive volume growth with classic recipes as well as new products tailored to local tastes. Secular headwinds ...
As a professional food and beverage writer, I am an expert on Diet Coke. Next to coffee, it’s the official beverage of our industry, and I drink no less than half a gallon of the stuff each and ...
Diet Coke has unveiled a light-hearted campaign with new brand ambassador Jamie Dornan as the front man. “This is my taste” showcases different ways to enjoy the fizzy drink, celebrating individual ...