Michael LoRé is a soccer and golf journalist based in New York City. Topgolf made up 39% ($1.5 billion) of Topgolf Callaway Brand’s total revenue ($3.995 billion) in ... [+] 2022. Jason Armond ...
But on this week’s episode of GOLF’s Fully Equipped, co-hosts Kris McCormack and Wadeh Maroun broke down how Callaway is fighting that stigma with it’s Apex Ai200 and Apex Ai300 irons.
GOLF.com spoke with Brian Williams, Callaway Golf’s VP of R&D, to find out. GOLF: It feels like everyone is selling AI in some form. What does it do for Callaway to help you make better products?