"It neutralizes the brassy tones that occur when lightened hair oxidizes." In layman's terms, it keeps your lightened brown hair from turning that pesky orange-red hue. While blue shampoo is ...

Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair Color ...

Reviewed by Jeremy TardoReviewed by Jeremy Tardo With so many shampoos on the market these days, selecting the right one to suit your needs can be a dizzying experience. Not only are there options for ...

Few hair color descriptors are more dreaded than brassy. For those who have spent hours coloring their hair to be the perfect shade of blonde or a dreamy shade of chestnut, the descriptor is something ...

Start with your hair. If you're ready to embrace those gorgeous grays — you earned 'em! — a toning shampoo and conditioner is a great place to start. They can help ward off the brassy yellow ...

so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon visits, my highlighted hair can get fairly brassy and dry due to bleaching and its texture, so I need to ...